Africa is not just a future opportunity. It is an open and active market today.
Many SMEs ask, “Where do we start?”
The answer is more practical than it seems: identify the right markets, work through embassies as strategic entry points, and connect with the appropriate chambers of commerce.
Our Managing Director, Luncedo Mtwentwe, joined VIA TV’s Goeiemôre, Good Morning to explain where African expansion should begin and why now is the right time.
Watch the full interview below.
